Why You Need To Create A Relationship Before You Sell

Realitionship is important

Relationship. That one word that gets thrown around so much in the world of marketing, yet so few seem to truly understand its power. If you're one of those who believe that selling is all about pushing your product or service onto unsuspecting buyers, then you might want to rethink your strategy.


As I form these words, I implore you to listen closely: building a relationship with your potential buyers is crucial, especially if you're running a dropshipping business or selling digital products as an affiliate. It's not enough to simply have a flashy website or a compelling sales pitch. If you want to succeed in this cutthroat world of online commerce, you need to connect with your audience on a deeper level.


Now, I know what you might be thinking. "But why bother with all this relationship nonsense? Can't I just spam people with ads and hope for the best?" Sure, you can do that. But let me ask you this: how many times have you actually clicked on a random ad and made a purchase? I'm willing to bet the answer is not many.


See, the thing is, people don't like being sold to. They want to feel like they're in control of their own buying decisions. And the best way to give them that feeling is by building trust and rapport. Think about it: if you're considering buying something from a stranger on the internet, wouldn't you feel more comfortable if you knew a bit about them first?


That's where relationship-building comes in. By providing value to your potential buyers before asking for anything in return, you're showing them that you care about their needs and interests. This could be as simple as offering free advice or resources related to your niche, or engaging with them on social media. The key is to establish yourself as a trustworthy authority in your field, someone who genuinely wants to help people.


Of course, building a relationship takes time and effort. It's not something that can be done overnight. But trust me, the payoff is worth it. When you have a loyal base of customers who trust you and believe in what you're offering, selling becomes much easier. You don't have to resort to sleazy sales tactics or gimmicks. You can simply present your product or service as a solution to a problem that your customers already have.


If you are selling products through a dropshipping business on your website or if you’re selling a digital product as an affiliate, then it is absolutely most important that you build a relationship with your potential buyers before you even try and sell anything to them.



How to approach?

Allow me to paint you a picture with an analogy, dear reader. Imagine, if you will, a beautiful bird perched atop a tree branch. You're taken by its vibrant colors and sweet melodies, and you yearn to get closer to it. But instead of approaching it gently and earning its trust, you suddenly lunge at it with a net. What do you think will happen? You'll scare the bird away, of course!

The same goes for building relationships with potential buyers. If you try to sell them something without first building a foundation of trust and understanding, you're essentially lunging at them with a net. They don't know who you are, what you stand for, or whether they can rely on you. They might even see you as a threat!

Consider this scenario: You're browsing online for a new pair of shoes, and suddenly, a pop-up ad appears, aggressively pushing a shoe brand you've never heard of before. What's your first instinct? To click the 'x' button and get away as fast as possible, right? You don't want to be bombarded with pushy ads or feel like you're being coerced into buying something you don't really need.

That's why relationship-building is so important. By taking the time to understand your potential buyers' needs and preferences and by providing them with valuable information and resources, you're showing them that you're not just trying to make a quick buck. You're genuinely interested in helping them find the right solution to their problem.

Think of it this way: If you were looking to buy a car, would you be more likely to trust a salesperson who bombarded you with pushy ads and tried to pressure you into buying the first car you saw? Or would you feel more comfortable with someone who took the time to listen to your needs, asked you questions, and helped you find a car that met your specific requirements?

Why You Need To Create A Relationship Before You Sell

How all the businesses do this mistake all the time


Many businesses make the grave mistake of bombarding their website visitors with sales pitches and pop-up ads, scaring them off before they even have a chance to get to know the business or the product being sold. It's like trying to force-feed someone before they've even had a chance to smell the food!


But let's consider the alternative approach, shall we? Imagine you're browsing a website, and instead of being hit with a barrage of ads and sales pitches, you're greeted with a treasure trove of high-quality, informative content. You're given a chance to learn more about the business, its values, and the products it offers. You're allowed to form a favorable opinion of the brand at your own pace without feeling pressured or coerced into making a purchase.


It's like being invited to a fancy dinner party, where the host takes the time to introduce themselves and their other guests, share stories and experiences, and allow everyone to get to know each other before sitting down to eat. By the time the meal is served, you're already feeling comfortable, relaxed, and eager to enjoy the food and the company.


And that, my dear reader, is the power of relationship-building. By focusing on creating a positive, welcoming environment for your website visitors, you're not only increasing the chances of making a sale in the future, but you're also building a loyal fan base that will come back time and time again. By inviting them to sign up for your mailing list and offering them exclusive content, special deals, and other incentives, you're building trust and establishing a long-term relationship with your customers.


So the next time you're tempted to hit your website visitors with a sales pitch, remember: it's not about making a quick buck. It's about building a lasting connection. Because, in the end, it's not just about the product you're selling – it's about the people you're selling it to.

Did you like this article? Subscribe to our email list, and we will send you more helpful articles in the future. And we also have completely free guides to starting a business.

SUBSCRIBE TO OUR EMAIL LIST

SUBSCRIBE TO OUR EMAIL LIST

Enter your email, so we could let you know about our new business models and articles that will help you to grow your business in the future.

SUBSCRIBE TO OUR EMAIL LIST

Enter your email, so we could let you know about our new business models and articles that will help you to grow your business in the future.