Walmart Affiliate Program: Everything You Need To Know

Are you looking for a way to make your online business a success? This program is designed to help you boost your profits and increase your exposure in a big way. Let's take a closer look at how this program works and why it is such a great option for those looking to make money in the world of affiliate marketing. 

Walmart Affiliate Program: Everything You Need To Know

How Does It Work? 

The Walmart affiliate program allows you to partner with one of the largest retailers in the world. As an affiliate, you will be able to access their massive library of products and services. You then use your website or social media platforms to promote these items, earning commissions whenever someone purchases through your link. It's that simple.

Benefits of the Program 

There are many advantages associated with partnering with Walmart as an affiliate. One of the biggest advantages is that you can benefit from their expansive selection of products and services.

This means that no matter what type of product or service you are promoting, there is likely something available through Walmart for you to offer to potential customers. Additionally, thanks to Walmart’s well-known name recognition, customers will feel confident making purchases from them through your link—which often leads to more sales for you. 


Finally, since Walmart has such competitive prices on its products and services, customers are almost always sure to find good deals - which can also benefit affiliates as it encourages more people to shop using their links.  

Walmart vs Amazon affiliate program

Walmart and Amazon both offer generous affiliate programs, but their payouts vary pretty dramatically. Walmart’s affiliate program is fairly straightforward — you can get up to 4% of the sales price for most items.

Amazon’s affiliate program, on the other hand, pays out based on the category of the product purchased from their site, ranging from 2-10%. Walmart also allows its affiliates to provide discounts and coupons directly through Walmart, while Amazon doesn’t.

Ultimately, Walmart’s more limited commission structure is designed to incentivize its partners to use Walmart as a platform. At the same time, Amazon encourages affiliates to be creative in how they benefit from promotions on its site instead.

What are the benefits of being a Walmart affiliate?

You'll receive a weekly newsletter with banners, links, and information about great products to feature on your site. You’ll also receive access to the Affiliate Member Center, where you can get more banners, generate links and get data feeds to customize your referrals to your visitors further. You’ll have the support of the affiliate account team members and all the great tools.

What type of links are available to use on my website?

Every time a visitor follows a link from your website to and completes a qualifying purchase, you'll receive a commission. You will receive your affiliate link that will include a specific string of letters at the end of the link, which only you have, and you can be tracked as a person that referred someone to Walmart.

Walmart provides a variety of links that you can use on your website, including multiple sizes of banners and buttons, text links to department, category, and item pages, as well as dynamic rich media links.

How often do I get paid?

Walmart affiliates are generally paid every month, and the third-party program determines payout frequency.

This means that payments are made on a monthly net sales basis, and do not include returns, sales tax, or shipping and handling. You will be able to access daily reports on your transactions, providing information on impressions, click-throughs, orders, sales and commissions earned.

What happens if a customer I referred returns a product?

If a customer referred by a Walmart affiliate returns a product, the Walmart affiliate's account will be debited for any commission earned on that transaction.

To ensure accuracy and fairness, our system tracks only purchases made within 24 hours of a customer’s click-through from an affiliate website to This way, you are credited only for purchases directly referred to

Walmart Affiliate Program: Everything You Need To Know


When it comes to finding ways to monetize your online business, few programs offer as much potential as the Walmart affiliate program. This program allows affiliates access to one of the largest selections of products and services available anywhere online - which means there is something for everyone.

Furthermore, due to Walmart's competitive pricing structure and well-known name recognition, customers are almost always sure they're getting a good deal when shopping through an affiliated website or social media platform—which ultimately leads to more sales for affiliates like yourself.

If you are promoting a product, you can use Amazon and Walmart affiliate programs together and post both links so potential customers can view both deals and choose the better one.

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