Build Your Brand
The first step is to develop your personal brand. This means that before you tackle Pinterest, you should make sure you know “who you are” as a company. This is something you should think about before you start using any social media platform. You should have a clear “mission statement” that connects all of your different products, blog posts, and activities.
This should then be expressed in the form of a logo that bleeds into your web design. Make sure your website follows the same design language as the rest of your branding, and then use the same color scheme and logo across all of the social media sites you join.
This consistency will ensure that each interaction with a customer raises your brand’s visibility and aids in the development of your authority. This will also help you appear more professional because you will be able to apply the same design sensibilities to everything you do, rather than appearing to lack a strategy.
When it comes to social media marketing, most businesses’ mantra is to “be everywhere,” and consistency is key. Make sure your Pinterest account is a business account and use the code Pinterest provides to link it to your website.
Link Together Your Accounts
Now is the time to do some preparation work to ensure that your work flow is as smooth as possible and to make it easier for you to add new content to your Pinterest boards and share users between your accounts. Make sure that a link to your Pinterest page is prominently displayed on your homepage, and consider including a widget in your sidebar so that visitors can easily navigate to Pinterest from there.
Similarly, make sure you tweet about your Pinterest page and pin your Instagram photos to Pinterest. You can save a lot of time by using IFTTT to set up some of these relationships. You should also download the Instagram mobile app and the Instagram Chrome extension, which will make it easier for you to keep adding new content.
Meanwhile, you can use Shareaholic to add social sharing buttons to your website, allowing others to share your content. This is also a good time to integrate rich article pins with your website so that any pins that are shared from your site will include titles and information.
Provide Value To Users
The most crucial part of your Pinterest marketing strategy now begins: providing value. Make sure you’re posting content to Pinterest on a regular basis and that you’ve thought of a unique angle for your boards that will appeal to your target audience. You could concentrate on inspirational images, beautiful images, or helpful hints and suggestions. In any case, your board should serve a purpose and be beneficial to your followers.
It should be so valuable that it can function as its own ‘product,’ attracting viewers on its own. You’ll only link your images to products you’re selling or try to get people to sign up for your mailing list on rare occasions. Make sure to choose your tags carefully so that people can find your pins and leave comments beneath them to provide context.
Good titles can also be extremely beneficial. If you’re still stumped, spend some time looking through the boards we suggested for inspiration. You should also continue to add high-quality content to your website that people can share on Pinterest. Use analytics to see which content is the most popular, and make sure to include eye-catching images that will entice people to pin and repin.
You should also spend time interacting with the community and building relationships, which includes repining other users’ content, leaving comments, and sending messages to your followers. This will assist you in developing a stronger relationship with those users.
Monetize And Make Money
Although monetization should be the last step, it is still critical. Adding your own products or mentioning your services in the text below your posts is the best way to monetize your Pinterest account. The new ‘Buy Now’ button on Pinterest allows you to sell directly like an eCommerce store, which is fantastic for selling products.
Otherwise, use the ‘Rich Product’ pins to keep your viewers informed about what you have in stock, how much it costs, and where they can get it. More important than these direct sales, however, is simply building your audience and earning their trust so that you can direct them to your website when they’re looking for similar services and products. This is the most effective time for social media, so don’t get impatient and drive them away!
That’s all there is to it! You now know everything you need to know to start succeeding on Pinterest! The most important learning, however, will take place on the job,’ as you go through the process of posting content and using the tool. When you first sign up, it may appear to be a difficult platform to navigate, but once you do, you’ll find your footing and have a lot of fun.
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