How to Start a News Website Business in 2023

So you want to be the next Anderson Cooper or Rachel Maddow? Well, we’re here to tell you that starting a news website is no walk in the park, but it’s also not rocket science. All you need is a smidge of journalism experience, a pinch of tech-savviness, and a dash of entrepreneurial spirit to create a news website that will rival the big dogs.

How to Start a News Website Business in 2023

Choosing Your Niche

First things first, you need to decide what kind of news you want to cover. Do you want to focus on national news, local news, sports, entertainment, or a specific beat like technology or politics? The key is to choose a niche that you’re passionate about and knowledgeable in. You’ll be spending a lot of time writing and reporting on this topic, so it’s important to pick something you’ll enjoy.

Once you’ve chosen your niche, research the competition and identify any gaps in coverage that you can fill. This will give you a unique angle and help you stand out from the crowd. And don’t be afraid to be different and unconventional – the most successful news websites are the ones that dare to be different. This can be done easily with NameHero and Brizy page builders (in WordPress).

Building Your Website

Now that you have your niche figured out, it’s time to build your website. You can use a website builder like WordPress to create your website. This platform offers pre-maWe templates and drag-and-drop tools that make it easy to create a professional-looking website, even if you have no coding experience.

When choosing a domain name, keep it short, memorable, and easy to spell. Avoid using numbers or hyphens, and make sure it’s relevant to your niche. And when it comes to hosting, choose a reliable and fast provider like NameHero to ensure your website loads quickly and has minimal downtime.

Creating Content

Now that your website is up and running, it’s time to start creating content. This is where the journalism experience comes in. Make sure your articles are well-researched, well-written, and provide value to your readers. And don’t forget to fact-check and cite your sources – credibility is key in the world of journalism.

In addition to written articles, consider incorporating other forms of media, such as photos, videos, and podcasts. This will help break up the text and make your website more engaging. And don’t be afraid to get creative with your content – use infographics, quizzes, and interactive elements to keep your readers engaged.

Growing Your Audience

Once you have a steady stream of content, it’s time to start growing your audience. Use social media to promote your articles and engage with your followers. Consider using paid advertising, such as Google AdWords or Facebook Ads, to reach a wider audience. And don’t be afraid to reach out to other websites and bloggers in your niche to collaborate and cross-promote.

Monetizing Your News Website

So, you’ve built a following and are ready to start making money with your news website. Here are some ways to monetize your site:


Advertising is one of the most common ways to monetize a news website. You can sell advertising space on your website and place banner ads or display ads in strategic locations to reach your audience. You can also work with an advertising network like Google AdSense to automatically place ads on your site and receive a portion of the ad revenue.

Sponsored Content

Sponsored content is another way to monetize your website. Brands will pay you to write about their products or services or to promote their content on your website. Just make sure to clearly disclose the sponsorship to your audience and only promote products or services that are relevant and of interest to your audience.

Premium Content and Services

Offering premium content or services is another way to monetize your news website. You can offer exclusive access to articles, videos, or other content for a fee. You can also consider offering consulting services, webinars, or other services related to your niche.

Affiliate Marketing

Finally, you can monetize your news website through affiliate marketing. This is where you earn a commission for promoting products or services through affiliate links on your site. Just make sure to only promote products or services that are relevant to your niche and add value to your audience.

Growing Your Audience and Traffic

Now that your website is up and running, it’s time to focus on building your audience and increasing traffic to your site. Here are some tips to help you do just that:

Share Your Content on Social Media

Social media is a great way to reach a larger audience and drive traffic to your website. Share your articles and other content on your social media accounts and engage with your followers to keep them interested and coming back for more.

Optimize Your Content for Search Engines

Search engine optimization (SEO) is crucial for getting your website to rank higher in search engine results pages. This will help more people find your website when they search for keywords related to your niche. Make sure to include relevant keywords in your articles and meta descriptions, and use header tags (H1, H2, H3) to structure your content.

Collaborate with Other News Websites and Blogs

Collaborating with other news websites and blogs can help you reach a larger audience and establish yourself as an authority in your niche. Consider guest posting on other websites, sharing content with other bloggers, and co-hosting events or webinars.

Utilize Email Marketing

Email marketing is a powerful tool for reaching and engaging with your audience. Encourage your visitors to sign up for your newsletter and send them regular updates about your latest articles, promotions, and other content.


Starting a new website can be challenging, but with the right strategy, you can build a successful business and make a real impact in the world of journalism. Just remember to focus on building a solid foundation with a clear niche, a well-built website, and engaging content. And don’t forget to have fun and stay true to your passion – that’s what will make your news website stand out from the rest.

P.S. Don’t forget to check out my step-by-step guide on building a website.

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