How to Build a Sales Funnel in WordPress: A Step-by-Step Guide

So, you want to build a sales funnel in WordPress? Well, you're in luck because I'm here to guide you through every step of the process. But before we dive in, let me just say that building a sales funnel is like playing a game of Jenga: one wrong move, and the whole thing comes crashing down. But fear not, my friends, because, with the right tools, strategy, and a little bit of wit, you'll be well on your way to building a successful sales funnel.

How to Build a Sales Funnel in WordPress: A Step-by-Step Guide

Step 1: Build Your Website

First things first, you need a website. And not just any website, but a website that's optimized for conversions. Lucky for you, WordPress is one of the best platforms for building high-converting websites. And if you're looking for a hosting company that's reliable, affordable, and just plain awesome, then look no further than NameHero. They offer everything you need to get your website up and running, including WordPress hosting, domain registration, and SSL certificates.

Click-by-click tutorial to build a website when you visit our free guide. 🤗

How to Build a Sales Funnel in WordPress: A Step-by-Step Guide

Once you've got your hosting and domain sorted, it's time to start building your website. And if you're not a coding wizard (which, let's face it, most of us aren't), then you'll want to use a website builder. And my personal favorite is Brizy. With its drag-and-drop interface, pre-built templates, and customization options, you can create a stunning website in no time.

Step 2: Set Up Your Sales Funnel Pages

Now that your website is up and running, it's time to start building your sales funnel pages. And there are a few key pages that you'll need to create:

  • Landing Page: This is the page where people will land when they click on your ad or promotion. It should be optimized for conversions and include a clear call to action.

  • Thank You Page: This is the page people will see after they've completed the desired action, such as filling out a form or making a purchase. It should thank them for taking the desired action and provide them with any additional information they need.

  • Sales Page: This is the page where you'll make your pitch and sell your product or service. It should be persuasive and informative and highlight the benefits of your product or service.

And remember, these pages should be designed with your target audience in mind. What do they need to see in order to take the desired action? What objections do they have that you need to overcome? Keep these questions in mind as you create your pages.

Step 3: Set Up Your Email Marketing

Now that your website and sales funnel pages are up and running, it's time to start capturing leads and nurturing them through your funnel. And the best way to do that is with email marketing. There are a ton of email marketing platforms out there, but my personal favorite is GetResponse. It's affordable, easy to use, and offers all the features you need to create effective email campaigns that are automated.

To get started, you'll need to create a lead magnet (such as a free eBook or webinar) that people can download in exchange for their email address. Then, you'll need to set up an opt-in form on your landing page to capture those email addresses (you can easily do that with Brizy). Once you've got a list of subscribers, you can start sending them targeted emails that guide them through your sales funnel.

Step 4: Set Up Your Payment Processing

Congratulations! You've now got a fully functioning sales to funnel that's ready to start bringing in those sweet, sweet sales. But before you start counting your profits, there's one more thing you need to do: set up your payment processing. And luckily, this step is pretty straightforward.

To accept payment, you will just download WooCommerce to sell your products or services. Then you can simply set up your payment processing through one of their supported payment gateways (such as PayPal or Stripe). Or, if you're selling digital products, then you might want to consider using a platform like Gumroad or SendOwl, which handle both payment processing and digital delivery.

And don't forget to test your payment processing to make sure everything is working properly. The last thing you want is to lose sales because of a glitchy checkout process.

Step 5: Install Google Analytics

Once you've set up your website and added your landing pages, it's important to track your visitors and their behavior. This is where Google Analytics comes in handy. It's a free tool that allows you to track the traffic on your website, monitor visitor behavior, and optimize your sales funnel accordingly.

To install Google Analytics on your WordPress website, follow these steps:

  1. Create a Google Analytics account by visiting the Google Analytics website and clicking on the "Start for free" button.
  2. Fill in the required details and click on the "Create" button to create your account.
  3. Once your account is set up, you'll be given a tracking code that you need to add to your website. Copy the tracking code.
  4. In your WordPress dashboard, go to "Appearance" > "Editor" and select the "header.php" file.
  5. Paste the tracking code just before the closing </head> tag and save the changes.
  6. Wait for a few hours for the data to start showing up in your Google Analytics account.

With Google Analytics installed, you'll be able to track important metrics like the number of visitors to your website, the pages they visit, the time they spend on your site, and more. This information can help you optimize your sales funnel for better results.

Step 6: Test, Refine, and Repeat

Now that your sales funnel is up and running, it's time to start testing and refining. This means tracking your conversion rates, analyzing user behavior, and making tweaks to your funnel to optimize for better results.

For example, you might want to test different headlines on your landing page to see which ones perform better. Or, you might want to try using a different lead magnet to see if it resonates better with your target audience. The key is to constantly experiment and refine until you've got a funnel that's converting at its highest potential.

And remember, building a successful sales funnel is an ongoing process. You'll need to constantly monitor your funnel and make changes as needed to keep up with the ever-changing landscape of online marketing.

Why should you choose WordPress over any other platform?

It's Free and Open Source

One of the biggest advantages of WordPress is that it's free to use and open source, meaning that anyone can access and modify the code. This makes it an accessible platform for both small businesses and large corporations alike. Plus, since it's constantly being updated by a community of developers, you can be sure that any security or performance issues are quickly addressed.

It's Highly Customizable

Another great thing about WordPress is that it's highly customizable. With thousands of themes and plugins available, you can create a website that looks and functions exactly the way you want it to. Whether you're building a simple blog or a complex e-commerce site, WordPress can accommodate your needs.

It's SEO-Friendly

WordPress is also known for being SEO-friendly, meaning that it's optimized for search engines right out of the box. It includes features like clean URLs, customizable meta descriptions, and built-in XML sitemaps, which can help improve your website's search engine rankings. And if you need more advanced SEO capabilities, there are plenty of plugins available to help you optimize your site even further.

It's User-Friendly

Finally, WordPress is known for being a user-friendly platform. Even if you're not a tech expert, you can still build and manage a website using WordPress. The interface is intuitive and easy to navigate, and there are plenty of resources available (like this blog post!) to help you get started.

WordPress vs. Kartra

While WordPress is a powerful platform for building sales funnels, there are other options out there that might be better suited to your needs. One such option is Kartra, a comprehensive all-in-one platform for online businesses. Here's how the two stacks up:



WordPress itself is free, but you'll need to pay for web hosting (which can cost anywhere from a few dollars a month to hundreds of dollars depending on your needs), as well as any premium themes or plugins you want to use.


WordPress is highly customizable, with thousands of themes and plugins available to help you create a website that looks and functions exactly the way you want it to. However, it does require a bit of technical know-how to get started, and you may need to hire a developer to help you with more complex customizations.

Sales Funnel Features:

To create a sales funnel in WordPress, you'll need to use a combination of plugins and integrations. While there are plenty of options available (like the ones we discussed earlier in this post), it can take some time and effort to set everything up just the way you want it.



Kartra offers a variety of pricing plans, ranging from $99/month for the Starter plan to $499/month for the Platinum plan. While this might seem steep compared to the cost of web hosting and premium plugins for WordPress, it's worth noting that Kartra includes a wide range of features beyond just sales funnel creation (like email marketing, membership sites, and more).


While Kartra is customizable to a certain extent (you can choose from a variety of templates and color schemes, for example), it's not quite as flexible as WordPress when it comes to customization. However, for users who don't have a lot of technical know-how, this can actually be an advantage, as it makes it easier to get started and create a professional-looking website without a lot of hassle.

Sales Funnel Features:

Kartra is designed specifically for creating sales funnels, so it includes a wide range of features right out of the box. This includes everything from landing pages and opt-in forms to upsells, as well as analytics and tracking to help you optimize your funnel for better results.

So, which one should you choose?

Ultimately, it depends on your needs and budget. If you're looking for a highly customizable platform with a low cost of entry, WordPress might be the way to go. But if you're willing to pay for an all-in-one solution that includes everything you need to build and optimize your sales funnel, Kartra might be worth considering. We use and recommend WordPress for everything. But the choice is yours, and choosing between those two will never be a mistake.

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